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Designing for Dine By Design East

NSCAD design student Julie O'Kruk gets valuable work experience designing ads, billboards, posters and more for Dine By Design East.

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student and billboard

NSCAD student Julie O'Kruk with the billboard she designed. (Eliot Wright Photo)

Julie O’Kruk did not expect to be taking design when she first came to NSCAD University, but she is so glad she did because her work can now be found on billboards and in magazines for the world to see.

Currently a third-year interdisciplinary design student, Julie intended to be a painter but fell in love with design and the creative problem solving that comes with it.  When the organizers of Dine By Design East were looking for a NSCAD student to work on the visual design for their event, Julie was up to the challenge.

**Click here to purchase tickets for this year’s Dine By Design East events**

“This was an opportunity to not only have my work published, but actually do work for a real event,” says Julie.

Julie O'Kruk and billboard

NSCAD design student Julie O’Kruk with the billboard she designed for Dine By Design East. (Eliot Wright Photo)

Dine By Design East is an event showcasing 10 designers and 10 chefs from Canada’s East Coast in a ‘feast for the senses.’  The four day event is presented by East Coast Living magazine and funds raised support design education at NSCAD through the Amber Harkins Memorial Scholarship Fund.  Amber was a former editor of East Coast Living who passed away from cancer in 2012. The first scholarship will be granted to a NSCAD design student this winter.

“I know the design studios are really great at NSCAD but you are doing mock projects, so I thought doing work for Dine By Design East would be a way to kind of create work that would be useful to someone and it’s also exciting to see it used in the real world.” Doing the work for credit through a studio course, Julie was tasked with doing the all of the design work for Dine By Design East in ‘double-time’ in order to meet the events October 30 deadline.

“The quantity of back and forth has been a lot. I’ll submit a design and then there will be revisions to it and then a few more revisions,” she says, sipping her cup of tea. “I’ll send it to the publishers and they have a few revisions too, so I’m designing, designing, designing, which is fine because it’s all part of the work but it is time consuming.  I think that’s been the most challenging in terms of trying to organize my time and get everything done so that this event can be advertised properly.”

It’s obvious that Julie really cares about the work she’s doing for Dine By Design East. “Being a part of this event has been really exciting.  I feel like as a designer you’re often just doing work, you’re not necessarily behind all of the projects that you work on as much as I am with this one. I feel like Dine by Design East is such a celebration of art and the culinary arts as well, so it’s nice to be working on something that I’m genuinely interested in,” says Julie.