With the launch of our new magazine design, we decided to change how we present recipes in the magazine.
I like how the new layout frees up space in this part of the magazine and gives the recipes more breathing room. In the olden days, we would always present the ingredient list first, with the directions underneath. Now we are presenting the directions and ingredients side-by-side, with numbered steps for the directions appearing first (on the left-hand side). Have a look at the sample below to see what I mean.
Recipes in most cookbooks and in other magazines always list the ingredients first. We are breaking convention a little here but I don’t think that has to be a bad thing. I’m interested in hearing what you think about this change.
Feedback from my coworkers is mixed. Some people prefer seeing the ingredients listed first on the left, with the directions on the right. And some people like scanning the directions right away—one coworker said she likes finding out how difficult a recipe is to make before seeing its ingredients.
What do you think? Is it strange reading the directions first? Or do you think it doesn’t matter?