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Two East Coast Living covers finalists for national award

Read more about our two covers that are finalists for Canadian Cover Awards.

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Photography for both covers by Sean McGrath

We’re stoked that our Fall 2013 and Spring 2014 covers are finalists for the Canadian Covers Awards in the Small Magazines category. It’s wonderful having our magazine receive this kind of national recognition.

Presented by Magazines Canada and the Circulation Management Association of Canada, these national awards celebrate the importance of magazine covers in single-copy sales. For scoring, newsstand sales make up 50 per cent of the final mark, with the remaining half decided by five judges from the magazine industry: a retailer, a wholesaler, a national distributor, a circulation director and an art director.

Our Spring 2014 cover showcased the Nadeau family home in New Brunswick that underwent a dramatic facelift with help from Saint John creative director Judith Mackin: it went from a dark, cramped space to a bright and modern family home with colourful décor (read more about it here).

ECL-Spring-14-for-webWe enlisted photographer Sean McGrath for the photo shoot. We loved the living room—it’s crisp white walls, unique plant display, and hits of colour in the rug and accents. We thought the grey sectional with the plants along the back wall made a strong focal point. The geometric shapes of the furniture and the plant containers gave clean, crisp lines. To add some life, we had Sean pose the homeowners’ two children (Cade and Cali) interacting with one another on the couch (they’d had fun picking out their own pillows for the new space, so it was special having them on the cover). The kids really draw you into the shot—your eyes stay glued to them.

Props again to SECL-Fall-2013-for-webean McGrath for our Fall 2013 cover shot that showcases the master bedroom loft of a modern farmhouse designed by Acre Architects; part home, part cider house, this unique abode is control centre for the Mackay family apple apple orchard on New Brunswick’s Kingston Peninsula. In the bedroom, we loved the geometric shapes of the window and the pendants that create a captivating focal point. We also loved the mix of modern and rustic—the rough wood table and the playful carving alongside the modern furniture and sleek lights. Homeowner Jennifer Mackay is relaxing on a chic Ligne Roset loveseat. Read more about this fascinating home.

The winners will be announced on February 24. Stay tuned for an update next week. We’re crossing our fingers!

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